20 LinkedIn Outreach Message Examples That Convert in 2025

The difference between a LinkedIn outreach message that gets ignored and one that converts often comes down to a few key elements: personalization, brevity, and a clear value proposition. Here are **20 real LinkedIn outreach message examples** with proven conversion rates across different use cases.

What Makes a LinkedIn Outreach Message Convert?

Before diving into examples, here's what high-converting messages have in common:

**Specific personalization**: Mentions something real about the recipient

**Short and scannable**: Under 300 characters for connection requests

**Value-first**: Leads with what's in it for them, not a sales pitch

**One clear CTA**: A single, low-friction ask

**Conversational tone**: Reads like a real human wrote it

Connection Request Message Examples

Example 1: Content Engagement (Reply rate: 38%)

"Hi Sarah, loved your post on sales cycle optimization — especially the point about multi-threading. I work with similar-stage SaaS companies on exactly this. Would love to connect!"

Example 2: Mutual Connection (Reply rate: 41%)

"Hi James, I see we're both connected with Mark Chen at Salesforce. I've been following your work building the SDR team at Acme Corp — impressive growth. Would love to connect!"

Example 3: Trigger Event — New Role (Reply rate: 36%)

"Hi Emma, congratulations on the new VP of Sales role at TechCorp! Exciting transition. I help sales leaders in fintech ramp up new teams faster — would love to be in your network."

Example 4: Shared Community (Reply rate: 29%)

"Hi David, I saw you're in the Revenue Collective community — great group. I'm a fellow member focused on outbound strategy. Always good to connect with like-minded folks!"

Cold Outreach First Message Examples

Example 5: Problem-Solution (Reply rate: 27%)

"Hi [Name], I help B2B SaaS companies reduce sales cycle length by 30% without adding headcount. Given your role at [Company], I thought this might be relevant. We recently helped [Similar Co.] cut their average deal length from 90 to 62 days. Worth 15 minutes?"

Example 6: Trigger Event — Funding (Reply rate: 34%)

"Hi [Name], congrats on the $12M Series A — exciting milestone! I work with post-seed companies scaling their outbound motion. We helped 3 similar companies go from 0 to $1M ARR in 12 months. Open to a quick call?"

Example 7: Research-Based Outreach (Reply rate: 31%)

"Hi [Name], I've been researching how [Company] is expanding into the enterprise segment — smart move. We specialize in helping mid-market companies make that transition without losing SMB velocity. Interested in a 20-minute strategy session?"

Example 8: Competitor Displacement (Reply rate: 24%)

"Hi [Name], I noticed [Company] is using [Competitor]. A lot of our clients switched from them because of [specific limitation]. Happy to share what they're doing differently now — no pitch, just a quick comparison. Would that be useful?"

Follow-Up Message Examples

Example 9: Soft Bump (Reply rate: 19%)

"Hi [Name], just circling back on my last message — I know your inbox gets busy! Still think there's a relevant conversation here around [topic]. Would Tuesday or Wednesday work for a 15-minute call?"

Example 10: New Angle Follow-Up (Reply rate: 16%)

"Hi [Name], rather than pitch again, let me ask: what's the #1 challenge your team is facing with [relevant area] right now? I might have some useful context from working with similar companies."

Example 11: Value-Add Follow-Up (Reply rate: 22%)

"Hi [Name], I put together a short case study on how [Company in their space] solved [problem they likely have] — thought it might be relevant to [their company]. Happy to send it over if useful?"

Example 12: Break-Up Message (Reply rate: 12%)

"Hi [Name], I'll leave this as my last note — I know timing might just not be right. If [pain point] ever becomes a priority, I'd love to be your first call. Wishing you a great Q4!"

InMail Message Examples

Example 13: Executive Outreach InMail (Reply rate: 29%)

**Subject:** Quick question about [Company]'s outbound strategy

"Hi [Name], I work with VP Sales at [similar companies] helping them build predictable outbound pipeline. [Company]'s growth into enterprise caught my attention — I have a few ideas specific to your market that might be worth 20 minutes. Would next week work?"

Example 14: Warm InMail (Reply rate: 37%)

**Subject:** [Mutual connection] suggested I reach out

"Hi [Name], [Mutual name] mentioned you might be open to a conversation about [topic]. I help [ICP] companies [outcome]. Would love to share what we're seeing in your market — 15 minutes?"

Recruiting Outreach Message Examples

Example 15: Passive Candidate Outreach (Reply rate: 33%)

"Hi [Name], your background in [skill] at [Current Company] caught my eye — we're building something similar at [Your Company] but at a later stage. Not sure if you're open to exploring, but I'd love to tell you about the role. Worth a quick chat?"

Example 16: Engineering Candidate (Reply rate: 28%)

"Hi [Name], impressed by your contributions to [open source project / tech stack]. We're solving [interesting technical challenge] at [Company] and building the team who'll own it. Would you be open to hearing more — no commitment?"

Partnership and Collaboration Examples

Example 17: Strategic Partnership (Reply rate: 31%)

"Hi [Name], [Company A] and [Company B] seem to have a lot of overlapping customers without competing. I've seen co-marketing between similar companies generate 2–3x ROI on events. Would a quick call to explore synergies be worthwhile?"

Example 18: Agency/Consultant Outreach (Reply rate: 25%)

"Hi [Name], noticed [Company] just launched in [new market] — congrats! We've helped 6 similar companies with their go-to-market in that segment. Happy to share what's worked without making it a sales call. Interested?"

Tips for Using These Examples

**Always customize** — swap in their real name, company, and a specific detail

**Test multiple variants** — A/B test at least 2 versions of each message

**Track performance** — monitor acceptance and reply rates per template

**Iterate quickly** — if a template underperforms after 50 sends, test a new angle

**Use our free generator** — the LinkedIn outreach message generator can personalize these templates automatically